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At the core, everything is showing us how we can purchase a thing and be happy or belong, which is what we want. It's why little kids, who should not be marketed to IMHO, know they want sugary cereal from birds and leprechauns. It's how I knew rainbows could be magically delicious. It's why when I'm sad, I buy organizers or date books. Those things can clearly straighten out my life, look at the people who use them. It makes you wonder if we're all perfect, but consumerism has made us think we're not.

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Oo your last sentence - chills. And totally agree on the kid marketing thing - the impressions that marketing meanings leave on us run deep and they’re so under-the-surface.. barely noticeable until you think about noticing them.

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