This reminds me of a discussion I had in Bible Study last year. Most ladies in the group are mothers with young kids and we talked about how fear has become a huge motivator for “mom purchases”. For example, if you don’t buy the most expensive organic food or the most expensive car seat, you’re not just being left out, you are a “bad mom” because you’re putting a price on your child’s health and safety. “What if” something happens to your kid and you could have prevented it by buying “x, y, z products”. I’ve noticed many influencers overuse the term “toxic” when it comes to food and beauty products as well. Again it makes you start to question how “good a mother you are” if you’re buying the wrong products.
Oh my goodness - you're completely right. I got chills thinking about how a parent's response to an accident might be "well maybe if we had spent more money on x..." . Unfortunately, fear is a powerful motivator in the marketplace, and it seems to multiply, so I don't think it's going anywhere.
Another thought provoking article written in a way that I enjoy and understand. Thank you for helping me and your readers become more conscious of the consumer influencers in our lives.
I enjoyed this article! It sure made me realize that I am easily influenced!! Very well written.
thanks Kathy! I think we all are :)
This reminds me of a discussion I had in Bible Study last year. Most ladies in the group are mothers with young kids and we talked about how fear has become a huge motivator for “mom purchases”. For example, if you don’t buy the most expensive organic food or the most expensive car seat, you’re not just being left out, you are a “bad mom” because you’re putting a price on your child’s health and safety. “What if” something happens to your kid and you could have prevented it by buying “x, y, z products”. I’ve noticed many influencers overuse the term “toxic” when it comes to food and beauty products as well. Again it makes you start to question how “good a mother you are” if you’re buying the wrong products.
Oh my goodness - you're completely right. I got chills thinking about how a parent's response to an accident might be "well maybe if we had spent more money on x..." . Unfortunately, fear is a powerful motivator in the marketplace, and it seems to multiply, so I don't think it's going anywhere.
Another thought provoking article written in a way that I enjoy and understand. Thank you for helping me and your readers become more conscious of the consumer influencers in our lives.